I would absolutely love to join [company name] as your [position name]
Hopefully this portfolio helps paint a picture
of how I can bring my expertise and leadership
to help [company name] achieve big things.
👋
Hi, I'm Ryan
I've led dozens of viral brand campaigns
as a social-first Creative Director.
Clients Ryan worked with went on to accumulate
589,637,212
organic views using our system
Ryan's Case Studies
My work has accumulated
589,637,212
organic views for major brands
"Ryan was able to help us create engaging content series for our social channels that exploded our engagement and grew our social following. Allowing us to hit our goals and expand brand awareness."
Alisa Adams, Sr. Digital Marketing Manager
Preventing Food Allergies with 63M+ organic views
👀
Mark Cuban's Ready, Set, Food! came to us with one mission: to end food allergies. We delivered a 40-episode social series that exploded their engagement, earning 63M+ views and 1M+ shares. Their follower count increased by 84%, turning casual viewers into superfans who eagerly await the next episode.
Yup... they made a lot of videos.
Impact:
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63M+ organic views
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75K+ new engaged followers in 1 year​
Curriculum Principles in Action:
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Week 3: Viral Content Framework – Relatable storytelling made the series highly shareable.
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Week 7: Editing for Engagement – Snappy, visually engaging edits kept audiences hooked and eager to share.
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Week 8: Community Building – Regular, thoughtful interactions built a loyal audience eagerly awaiting new episodes.
​​
Sometimes, the key to winning hearts is listening to what the littlest voices have to say.
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Driving Sales
by Fueling Kids'
Imaginations
270+ Million Times
We partnered with Hot Wheels to inspire imaginations worldwide through long-form storytelling on YouTube Kids. Our 46 episodes have been reposted 140 times, amassing 270+ million organic views and growing the Hot Wheels YouTube channel by over 2 million subscribers. Oh, and sales? They sped up too—a 55% increase in annual revenue from $834M to $1.34B. Turns out, when kids watch, parents buy.
Impact:
-
270M+ organic views
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2M+ new YouTube subscribers
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Contributed to a 55% increase in annual gross revenue, from $834 million to $1.34 billion (2018–2023)
Curriculum Principles in Action:
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Week 1: Audience Mastery – By deeply understanding the emotional drivers of their young audience, we tapped into universal truths that resonate with children and parents alike.
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Week 3: Viral Content Framework – Long-form storytelling strategies created consistent, impactful engagement, turning each episode into a shareable piece of content.
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Week 8: Community Building – The series encouraged repeat viewership and fostered a passionate subscriber base, increasing lifetime value and brand loyalty.​
Ryan averages 2.1 million
organic views per video.
🤯
Hard to believe?
Here are the receipts:
Surprising and Delighting 35 Million Potheads.
Yes, including Snoop.
WarnerMedia asked us to create a buzzworthy video on a limited budget.
The result? Within two days, it became their most-watched video ever, racking up 30+ million organic views and 92K comments on Facebook. Meme pages couldn’t stop reposting it, with even Snoop Dogg and Cheech & Chong joining in on the fun. AT&T acquired WarnerMedia for $650M shortly after. Coincidence? Probably.
Impact:
-
30M+ organic views in 2 days
-
92K comments
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Possibly (but probably didn't) contribute to AT&T’s $650M acquisition of WarnerMedia
Curriculum Principles in Action:
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Week 2: Brand Foundations – We tailored the content to fit WarnerMedia’s unique, irreverent tone, amplifying its appeal.
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Week 6: Scaling Systems – The video’s structure and content encouraged endless organic reposting and sharing.
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Week 9: Optimization & Iteration – Real-time analysis ensured the video stayed culturally relevant and engaging.​
Tag Teaming
Surprise + Delight
to Brand Love Victory
HBO’s House of Max tasked us with creating the most entertaining surprise-and-delight campaign AEW and StateFarm have ever seen. Our video delivered, amassing 1.3 million organic views and cementing AEW and StateFarm as brands fans can’t stop loving. Sometimes, all it takes is a little extra delight to win the match.
Impact:
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1.3M organic views
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Hundreds of positive comments showcasing audience love
​
Curriculum Principles in Action:
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Week 2: Brand Foundations – Aligning with AEW and StateFarm’s personalities ensured authenticity.
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Week 8: Community Building – Engaging fans with surprise moments strengthened emotional connections.
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Week 9: Optimization & Iteration – Tailored content evolved to maximize impact and relevance.
Delighting 48+ Million
to Hatch Dino Sales
Mattel wanted to drive sales for their Jurassic World toy line, so we went prehistoric on them. Our video, Indominus Escapes, became the most-watched sweded video in Mattel history, with 48+ million views and a 19% jump in annual revenue—from $4.59B to $5.46B. When dinos roar, so do sales.
Impact:
-
48M+ views on Indominus Escapes
19% increase in annual revenue, from $4.59B to $5.46B
​​
Satire so effective,
Snopes sent
a fact checker.
Before we founded WOAH, we created satirical news content for Facebook. One video about Jeff Sessions’ imaginary marijuana-inspired jam band went so viral, Snopes.com reached out to fact-check it. While we don’t aim to confuse, the moral of the story is clear: understand your audience, entertain them, and you’ll leave them wondering, “Is this real?!”
Impact:
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Viral video that sparked widespread cultural discussion
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Generated lasting engagement from a savvy audience
​
Curriculum Principles in Action:
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Week 1: Audience Mastery – Deep understanding of the target audience enabled humor that resonated perfectly.
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Week 3: Viral Content Framework – Satirical storytelling amplified shareability and cultural relevance.
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Week 8: Community Building – Audience trust and engagement grew through creative authenticity.
case study
Setting and Forgetting
The World's #1
Kombucha YouTube Channel
In 2017, Angelica Cadiente was frustrated with how difficult it was to find trustworthy info on how to brew kombucha at home. So she teamed up with Ryan and started You Brew Kombucha. Every year, Ryan and Angelica would only spend a few days making dozens of long form educational kombucha videos in a single batch The channel's subscriber count and affiliate revenue continues to grow despite Angelica stepping away in 2022 to work on other projects. ​​​
Impact:
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Sustained subscriber growth
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Revenue continues to grow despite minimal ongoing input
​
Curriculum Principles in Action:
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Week 6: Scaling Systems – Batch-producing dozens of videos annually created a sustainable model for long-term growth with minimal effort.
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Week 5: Platform-Specific Tactics – Videos were optimized for YouTube’s algorithm, ensuring consistent visibility and audience retention.
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Week 8: Community Building – The educational content fostered trust and loyalty, creating a devoted audience of kombucha enthusiasts.
Don't listen
to people who say
"you can't quantify ROI"
Do you know
your ROI?
Have you calculated
your cost per engagement?
Between full-time team salaries, content creation tools, agency retainers, influencer campaigns and ad spend, our typical client spends between $500K-$1M per year—often much more.
But how does that compare to the engagement you’re actually getting?
Find out your Cost per Engagement by answering these questions
using our calculator below.
Your cost per engagement isn’t just a metric...
it’s the clearest reflection of your ROI.
​After working with us, our clients
typically pay $0.02 per engagement.
If your cost per engagement is higher than that,
you are leaving ROI on the table.
By equipping your team with the tools and strategies to create consistently high-performing content, we help brands dramatically reduce their cost per engagement.
Imagine spending the same, or even less,
but seeing exponential results from content
that resonates and performs over and over again.
Don’t let underperformance
drain your budget.
